Project Description

Clown Crisis

The goal was to market a clown line which included marketing materials for masks, props and accessories and create an impact in a crowded industry. A brand was developed and support materials followed. I created the logo and layouts and some dynamic trade show materials and packaging followed.

The creative director asked for an impact sales tool that would set Mask Illusions apart in the industry. I have a history of making interactive print collateral and thought this might be a good cause to use a pop-up feature. I art directed the photo shoot for the pop-up (and many of the clown images). The pop-up group of clowns were several of my friends and co-workers.

The catalog layout animation was created by the graphic designer and retoucher who helped make this program so dynamic.

MY ROLE

Art Direction, Photo Shoot Direction, Design, Layout

CATEGORIES

Branding, Photo Shoot Direction, Marketing

CLIENT

Mask Illusions, Rubie’s Costume Co., Inc.

Clown Crisis Pop-Up Catalog

Clown Crisis Packaging

Clown Crisis Catalog Layout

Clown Crisis Video

There’s more to see…

Load More Posts
TRUSTED BY GREAT BRANDS

Let’s Work Together

TELL ME MORE ABOUT YOUR PROJECT

Feel free to reach out. I’m always interested in discussing new projects. What great work can we create together? From print, digital, web, ,branding, video and everything in between, let Henzel Design develop something special just for you.