Project Description

Drama Queens

Drama Queens is a line of play wear and accessories developed for the selfie generation(s). This “all about me” line had to speak to the pre-teen, tween and teen markets at the same time, without alienating any of these segments.

Colors and styling were chosen to be vibrant on the toy shelf and on any muddled seasonal display. As art director, I worked closely with the photo shoot team to get selfie shots that would work on our packaging. I directed the graphic designer and production artist to develop about two dozen styles of play wear and wig insert packaging.

MY ROLE

Art Direction, Graphic Design

CATEGORIES

Logo, Branding, Packaging

CLIENT

Rubie’s Costume Co., Inc.

Drama Queens Logo

Drama Queens Wig Packaging

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TELL ME MORE ABOUT YOUR PROJECT

Feel free to reach out. I’m always interested in discussing new projects. What great work can we create together? From print, digital, web, ,branding, video and everything in between, let Henzel Design develop something special just for you.