Project Description

Star Wars Family Program

Working with teams from LucasFilms and Walmart, I was part of the team promoting licensed family programs for the retailer. I led the marketing efforts here that promoted a line of family-friendly Halloween merchandise.

I directed the photo shoots from which the collage images were taken. An awesome team of retouchers helped bring these scenes to life. Most of the “family members” were shot individually and placed in the scenes.

The above scene was used for in-store signage and other marketing materials, both internal and external. The success of this program was expanded to DC, The Wizarding World of Harry Potter and the Minions.

MY ROLE

Art Direction, Photo Shoot Direction, Photo Manipulation

CATEGORIES

Photo Shoot Direction, Photoshop, Signage, Marketing

CLIENT

Walmart, LucasFilm Ltd. LLC, Rubie’s Costume Co., Inc.

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Feel free to reach out. I’m always interested in discussing new projects. What great work can we create together? From print, digital, web, ,branding, video and everything in between, let Henzel Design develop something special just for you.