The goal was to market a clown line which included marketing materials for masks, props and accessories and create an impact in a crowded industry. A brand was developed and support materials followed. I created the logo and layouts and some dynamic trade show materials and packaging followed.

The creative director asked for an impact sales tool that would set Mask Illusions apart in the industry. I have a history of making interactive print collateral and thought this might be a good cause to use a pop-up feature. I art directed the photo shoot for the pop-up (and many of the clown images). The pop-up group of clowns were several of my friends and co-workers.

The catalog layout animation was created by the graphic designer and retoucher who helped make this program so dynamic.