Drama Queens is a line of play wear and accessories developed for the selfie generation(s). This “all about me” line had to speak to the pre-teen, tween and teen markets at the same time, without alienating any of these segments.

Colors and styling were chosen to be vibrant on the toy shelf and on any muddled seasonal display. As art director, I worked closely with the photo shoot team to get selfie shots that would work on our packaging. I directed the graphic designer and production artist to develop about two dozen styles of play wear and wig insert packaging.