The mission was to create a new line of high-end princesses. These were dress-up play wear items which had an adventurous element with accessories and accompanying storylines. The goal was to encourage self-esteem with positive, colorful images.

I created the brand for this line, starting with the logo and packaging. The most fun, though, was directing a photo shoot where we created an entire world of adventure for each princess. Some will recognize that throne, as it has been seen on lots of theatre stages throughout San Diego county.