Star Wars Family Program
Working with teams from LucasFilms and Walmart, I was part of the team promoting licensed family programs for the retailer. I led the marketing efforts here that promoted a line of family-friendly Halloween merchandise.
I directed the photo shoots from which the collage images were taken. An awesome team of retouchers helped bring these scenes to life. Most of the “family members” were shot individually and placed in the scenes.
The above scene was used for in-store signage and other marketing materials, both internal and external. The success of this program was expanded to DC, The Wizarding World of Harry Potter and the Minions.
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